
Our society seems to be losing its trust with scientific knowledge. This degeneration is present in the market, media, and online, particularly regarding the health industry. Why is this? There seems to be a large gap between the preconceived ideas ingrained in our society and scientific truths. Perhaps the most visible example of this is the abuse of the words 'natural' and 'unnatural', and the positive and negative connotations that they are packaged with. The word 'natural' is plastered all over product labels by marketers, and clearly, they are onto something. The extensive use of the word 'natural' must be