
Alpha – it seems to be one of the greatest buzzwords of our generation and gets thrown around as loosely as my phone does once there’s a single crack in the screen. Widely championed as the ultimate, albeit self-ascribed, indication of dominance and traditional masculinity, the notion of an ‘alpha male’ is praised by men and women alike. But whilst this archetype may seem harmless at surface level – and whilst I love a sickening alpha wolf meme as much as the next chronically online girl – could it be hiding something more sinister? And could its entire origin story